About Us


Welcome to Karseell, where innovation meets the art of healthy, vibrant hair. As a leading name in professional hair care, we are passionate about empowering individuals worldwide to achieve salon-quality results from the comfort of their homes. Our journey is rooted in a deep commitment to quality, sustainability, and customer satisfaction, making us more than just a brand—we're your trusted partner in hair transformation.

Our Story

Founded over 20 years ago by visionary entrepreneur Zhang Zhenliang, Karseell was born from a simple yet profound belief: everyone deserves access to premium hair care that nourishes, repairs, and protects without compromise. Under the stewardship of Guangzhou Chinchy Cosmetics Co., our expansive 25,000-square-meter manufacturing facility in Guangzhou, China, harnesses cutting-edge technology and rigorous quality controls to bring our products to life. What started as a passion project has evolved into a global movement, serving hair enthusiasts, salon owners, and distributors across more than 130 countries. Today, with a dedicated team of over 30 R&D experts, we continue to innovate, drawing on nearly two decades of industry expertise to set new standards in hair care excellence.

Our portfolio includes powerhouse in-house brands like Ecolchi, Delofil, Masaroni, and Colatin, each designed to address diverse hair needs with precision and care. But at the heart of it all is Karseell—the official source for authentic, factory-direct solutions that deliver real results.

Our Mission and Values

At Karseell, our mission is clear: to lead a worldwide hair care revolution by providing unparalleled quality, expert formulations, and innovative solutions tailored to your unique needs. We believe in:

  • Quality First: Every product undergoes stringent testing to ensure safety, efficacy, and environmental responsibility, using natural ingredients that respect both your hair and the planet.
  • Innovation Driven: Our R&D team relentlessly pushes boundaries, blending traditional wisdom with modern science to create breakthroughs like our signature Hair Masks and Oils.
  • Global Partnership: We thrive on collaboration, offering wholesale, distribution, and customization opportunities to help businesses grow while keeping our direct-to-consumer promise for the best pricing and authenticity.
  • Customer Empowerment: With over 6 million followers on platforms like TikTok, Facebook, and Instagram, we've built a community where real stories inspire real change. Whether you're battling dryness, damage, or dullness, we're here to help you unlock your hair's full potential.

Our Products: Tailored for You

From our luxurious Karseell Hair Mask that deeply hydrates and repairs to the nourishing Hair Oil for silky shine, and the color-protecting Purple Hair Mask alongside our gentle Shampoo lineup—our products are crafted for all hair types and concerns. Sourced straight from our factory and available exclusively on karseell.shop, they ship swiftly worldwide via trusted partners like Amazon, Walmart, and TikTok Shop. No middlemen, no compromises—just pure, professional-grade hair care at your fingertips.

Meet the Team Behind the Magic

We're proud to be Guangzhou Chinchy Cosmetics Co., a family-driven enterprise with a global footprint. Our headquarters is located at:

Room 1616, No. 395 Jianpeng Road, Helong Street, Jiahe Lianbian Village, Baiyun District, Guangzhou, China

Have questions? We're just a call or click away:


Join the Karseell Movement

Ready to experience the difference? Explore our collection, share your hair journey with #KarseellHair, or reach out to discuss partnership opportunities. Together, let's cultivate confidence, one strand at a time. Your healthiest hair starts here—at Karseell.shop.